The original HEATX heat-not-burn device. A precisely engineered HNB system that heats instead of burning, delivering authentic taste with significantly reduced levels of harmful substances. Compact, reliable, and built for everyday use.
A premium heat-not-burn experience in every detail — from precise heating to an ergonomic design inspired by natural forms.
How HEATX technology works in everyday use — from getting two sessions out of one stick to smart puff tracking.
ILUMA heats the stick from the inside, HEATX from the outside — gently and evenly. Take your first session on ILUMA, your second on HEATX. One stick delivers two complete experiences.
The built-in display records your puff count and the time of last use. Unlike ordinary compatible devices, you always know exactly how many puffs remain — for easy planning and a clear overview.
A new-generation heat-not-burn device. GEN2.0 improves the HNB experience with faster heat-up, longer sessions, and smarter temperature control for a richer, more consistent taste from start to finish.
Two hero shots of GEN2.0 — heat-up speed and premium craftsmanship in a single view. Click any image to enlarge.
2nd-generation induction heating gets the device ready almost instantly.
Longer sessions of up to 8 minutes and all-day comfort without frequent recharging.
A precision aluminum body with titanium coating for a premium feel.
GEN2.0 · New-generation Heat-Not-Burn device
A clear overview of the benefits — safety, endurance and smart controls at a glance. Click any image to enlarge.
SCENE 01
SCENE 02A look at the GEN2.0 packaging and finish — from opening the box to first start-up. Click any image to enlarge.
The HEATX-3 hybrid heating system with 360° induction heating, a large 3200mAh battery, and 3-level smart temperature control. A flagship HNB device designed for premium taste, long battery life, and effortless operation.
Two hero shots of HEATX-3 — hybrid 360° induction and four colour options in a single view. Click any image to enlarge.
Hybrid 360° induction heating gets the device ready almost instantly.
Sessions of up to 10 minutes and all-day endurance without frequent recharging.
Black, green, purple and white — for every style.
HEATX-3 · Flagship Heat-Not-Burn device
Power modes and personalization — clearly presented at a glance. Click any image to enlarge.
A look at the flagship HEATX-3 packaging — device, premium box and precise inner tray, all ready for first use. Click any image to enlarge.
Device and accessories in a premium box.
Precision finishing from the box to the last detail.
Immediately ready for the first heat-up after opening.
